You got featured in a newsletter last month. A blog wrote about you. Someone added your show to a “best podcasts” list.
Do you know about all of them?
Most podcasters don’t. PR wins go unnoticed. Opportunities slip by. And when it’s time to pitch, you’re starting from scratch with no system.
We built two features to fix this: Visibility (find where you’re mentioned) and PR Outreach (pitch where you’re not).
The Problem: Invisible PR
Podcast PR is fragmented. Your show might appear in:
- Platform editorial lists — Apple Podcasts “New & Noteworthy,” Spotify’s curated collections
- Newsletters — Podnews, The Podcast Business Journal, niche industry newsletters
- Blog posts — “Best podcasts for entrepreneurs,” “Top true crime shows of 2026”
- Curated directories — Feedspot, Goodpods, Player FM collections
- Review sites — Podcast Review, individual blogger recommendations
Each mention builds your credibility. High-authority placements boost your discoverability—both for human readers and for AI assistants that train on this content.
But tracking all this manually? Impossible at scale.
Visibility: Your Complete PR Footprint
Find it: Sidebar → SEO → Organic Visibility → Editorial
Visibility answers one question: Where does my podcast appear across the web?
What You’ll See
Platform Editorial Placements
See every official editorial list where your podcast appears on Apple Podcasts, Spotify, Amazon Music, and YouTube Music. These are the curated placements that platforms use to promote shows they believe in.
Web Mentions
Every blog post, newsletter, directory listing, and curated list that mentions your podcast. PodSEO scans hundreds of sources continuously—so you discover placements you never knew existed.
Authority Scores
Not all mentions are equal. A feature in Podnews carries more weight than a random blog. Each source gets an authority score (0-100) based on its domain strength—similar to SEO domain authority.
High-authority placements:
- Build credibility with listeners
- Improve your discoverability
- Signal quality to AI recommendation systems
30-Day Rolling View
See what’s current. Placements from the past 30 days appear at the top. Recently dropped placements show separately—so you know when you’ve fallen off a list.
Submit Your Own Finds
Spotted a mention we missed? Submit the URL directly. We’ll verify it and add it to your footprint.
PR Outreach: Pitch Smarter
Find it: Sidebar → SEO → Organic Visibility → Outreach
Visibility shows where you are. PR Outreach helps you get where you’re not.
A Simple Pipeline
PR Outreach is a lightweight CRM designed for podcast pitching. No complicated setup. Just four columns:
| Stage | What It Means |
|---|---|
| Identified | Targets you’ve found but haven’t contacted |
| Contacted | Pitches you’ve sent |
| Replied | Conversations in progress |
| Featured | Wins you’ve landed |
Drag targets between columns as you progress. Add notes. Set follow-up reminders. Track your conversion rate.
Find Pitch Opportunities
Competitor Gap Analysis
This is where it gets interesting.
PodSEO identifies domains that mention your competitors but don’t mention you. These are warm leads—publications that already cover podcasts in your space.
If a newsletter featured three shows similar to yours, they might feature you too. Now you know which ones to pitch.
Platform Editorial Teams
Pre-populated targets for Apple Podcasts and Spotify editorial teams. Add them to your pipeline with one click.
Custom Targets
Add any target manually—podcast networks, journalists, influencers, industry blogs. Your pipeline, your targets.
Never Miss a Follow-Up
Set reminder dates on any pitch. PodSEO shows you:
- Overdue follow-ups (you should have followed up already)
- Upcoming follow-ups (due in the next 7 days)
Most PR wins come from persistence. The follow-up system makes sure opportunities don’t slip through the cracks.
How Visibility and Outreach Work Together
These features form a flywheel:
- Discover — Visibility shows your current PR footprint
- Analyze — See which placements have high authority; identify gaps where competitors appear but you don’t
- Pitch — Add targets to your Outreach pipeline
- Track — Monitor your pitches from first contact to feature
- Measure — Watch your Visibility grow as you land new placements
The podcasters who grow aren’t just making great content. They’re systematically building visibility—and now you have the tools to do it.
Why This Matters Now
Our research on AI podcast recommendations revealed something important: 79% of AI recommendations cite editorial sources, not podcast platforms directly.
When ChatGPT recommends a podcast, it’s drawing on newsletters, blog posts, curated lists, and directories. Your presence on these sites directly impacts whether AI assistants recommend your show.
Visibility tracking and strategic PR outreach aren’t just nice-to-haves anymore. They’re essential for discoverability in an AI-influenced landscape.
Getting Started
Paid subscribers: Both features are available now. Check your Visibility under SEO → Organic Visibility → Editorial. Build your pitch pipeline under Outreach.
Free users: Visibility shows a preview. Upgrade to see your complete PR footprint and access the Outreach pipeline.
The Bottom Line
You can’t improve what you can’t measure.
Visibility gives you the measurement—a complete picture of where your podcast appears across the web.
Outreach gives you the action—a system to pitch strategically and track your progress.
Together, they turn podcast PR from guesswork into a process.
Questions about Visibility or PR Outreach? Ask LUCIA in the chat or reach out to [email protected].