Apple Podcasts

Type “Michael Jackson” into any music app and three layers of identity light up at once: the artist (Michael Jackson), the album (Thriller), the track (Beat It). All three are iconic. All three sing. Apple Podcasts spun out of iTunes. Spotify launched as a music app and bolted podcasts on later. Their podcast search engines still carry that DNA. They’re built to navigate a world of artists, albums, and tracks. ...

At Podseo we look holistically at how podcasts show up in the platforms. In addition to all the intel we have relative to keywords, we also consider the contribution of other podcasts in your space. This is reflected in several features of our product such as all competitor-related ones (competitor finder and competitor tracker) but also intel on what platforms consider podcasts somehow connected to yours. These are all opportunities: cross promotions like being a guest on someone else’s podcast in exchange for inviting them to yours, or feed drops—allowing a teaser of another podcast to be an “episode” of your podcast—have been proven to have an effect in increasing audience. ...

What if we told you there’s a simple podcast optimization that correlates with 6.7x better keyword rankings on Apple Podcasts, yet 91% of podcasters completely ignore it? After analyzing 332,528 active English podcasts, we discovered that strategic tagline usage in podcast titles and author fields is one of the most underutilized SEO opportunities. The results? Pretty surprising. And it’s dead simple to implement. The Discovery: Taglines Correlate with Dramatic Ranking Improvements Our analysis examined how podcasts perform in keyword rankings based on their use of taglines: descriptive text separated by dashes ( - ), pipes ( | ), or semicolons ( ; ) in their title or author fields. ...