Data Analysis

Type “Michael Jackson” into any music app and three layers of identity light up at once: the artist (Michael Jackson), the album (Thriller), the track (Beat It). All three are iconic. All three sing. Apple Podcasts spun out of iTunes. Spotify launched as a music app and bolted podcasts on later. Their podcast search engines still carry that DNA. They’re built to navigate a world of artists, albums, and tracks. ...

You’ve been told to share your Spotify link everywhere. Put it in your Instagram bio. Add it to your email signature. Make it easy for people to listen. But is that what actually works for getting press coverage? We analyzed 655,000 editorial podcast placements across 29,000+ domains to find out what journalists, bloggers, and high-authority publications actually link to when they mention podcasts. The results might change how you think about podcast promotion. ...