GEO

Listeners are finding podcasts in new ways. ChatGPT, Claude, Perplexity, and Gemini have become trusted sources for recommendations. Now you can see exactly where your show appears. AI is Changing Podcast Discovery Someone asks ChatGPT “What’s a good true crime podcast?” or tells Perplexity “Find me a business podcast for my commute.” The AI doesn’t just search. It recommends. Those recommendations drive real listeners to real shows. Until now, this was invisible to podcasters. You could optimize for Apple Podcasts and Spotify search. But you had no idea what AI assistants were saying about your show. ...

Imagine you wanted to find a new podcast to listen to. The most likely move in 2026 is to ask your AI assistant something like “What’s a good true crime podcast?” or “Best business podcasts for entrepreneurs?” or “Podcasts about mindfulness?” But what do these AIs recommend? Over 4 weeks, we systematically queried four major AI assistants — ChatGPT (OpenAI), Claude (Anthropic), Perplexity, and Gemini (Google) — across 849 different podcast topics to create the first comprehensive map of AI podcast discovery. ...