We Analyzed 655,000 Podcast Placements: High-Authority Sites Prefer Websites Over Platforms
You’ve been told to share your Spotify link everywhere. Put it in your Instagram bio. Add it to your email signature. Make it easy for people to listen. But is that what actually works for getting press coverage? We analyzed 655,000 editorial podcast placements across 29,000+ domains to find out what journalists, bloggers, and high-authority publications actually link to when they mention podcasts. The results might change how you think about podcast promotion. ...