The Hidden Network: How Apple Podcast Recommendations Reveal Your True Competition and Collaboration Opportunities
At Podseo we look holistically at how podcasts show up in the platforms. In addition to all the intel we have relative to keywords, we also consider the contribution of other podcasts in your space. This is reflected in several features of our product such as all competitor-related ones (competitor finder and competitor tracker) but also intel on what platforms consider podcasts somehow connected to yours. These are all opportunities: cross promotions like being a guest on someone else’s podcast in exchange for inviting them to yours, or feed drops—allowing a teaser of another podcast to be an “episode” of your podcast—have been proven to have an effect in increasing audience. ...